What was meaningful about your last corporate event? We’ll go ahead and guess it wasn’t the food or the coffee. What’s meaningful and memorable about corporate events is the purpose for being there, the new ideas and understandings that emerge, and the opportunity to collaborate and talk with colleagues.
Capturing the meaning and helping event attendees walk away with learning of value requires you to make the meaning apparent and accessible. A corporate event video can serve to promote the meaning of corporate events for all attendees and make an event more meaningful and even more memorable.
VIDEO FOR VIDEO’S SAKE AT AN EVENT IS A COMPLETE WASTE OF TIME AND MONEY. SO STOP IT!
Some event planners have shied away from videos because they lacked quality. They didn’t capture the spirit of the event or tell a captivating story. However, there is a new trend of event filmmakers – different from traditional videography companies – and these filmmakers have taken corporate event videos to the next level, turning out cinematic and engaging films that leave lasting impressions on the viewer and create a real sense of value for the event itself.
HERE ARE THREE WAYS TO INCORPORATE AN EVENT VIDEO INTO YOUR NEXT EVENT TO MAKE IT AN UNFORGETTABLE EXPERIENCE:
1. WELCOME VIDEOS
Most corporate events begin with a welcome of some kind. Often, it’s a corporate head honcho who talks on stage and maybe shares a PowerPoint presentation. That’s pretty forgettable.
A welcome video, on the other hand, can serve the same purpose as a speech or other presentation and even more. A great video company can tell a corporate story in the welcome video that in many ways, creates the same feeling of excitement and wonder that the best film sneak previews do.
The welcome video sets expectations for the event regarding the purpose, the opportunities and what participants can get out of the experience. It can also build up excitement for the event by previewing guest speakers, highlighting key vendors or honoring certain attendees.
2. SHARE STORIES
Corporate events get a bad rap sometimes as stuffy, button down affairs. Telling a story breaks your event out of the stereotypical boring “facts and figures” type-videos to create an emotional bond with the event attendees.
Videos that can tell a story will make us laugh, cry or both. They can highlight accomplishments of specific people or document how someone overcame a difficult challenge. They can be used to remind us of why our business or industry exists – and how it is impacting the world. The best emotive videos inspire us to do better, to try harder and to work smarter, to remember that what we do does make a difference, all common goals of corporate events in the first place.
A video simply puts those unstated goals into a story form letting the audience connect with the event mission in a memorable way much like they would connect with a riveting documentary or narrative story.
3. CLOSING/RE-CAP VIDEO
When it’s all said and done with, a closing corporate event video serves as an end cap to the entire experience. It provides closure, gets everyone on the same page and provides for a sense of unity and camaraderie among participants.
Watching the video at the end of an event cements the experience in the participants’ mind with words, sounds and images. The closing video revisits the purpose of the event and highlights key learning and ideas developed over the course of the event.
New technologies have also increased the turnaround time for producing closing videos making them much more realistic to incorporate into an event.
Great closing videos also hit an emotive note, giving participants a sense of accomplishment in the work they do and providing a lasting emotional connection.
MAXIMIZE THE ROI
Event video can be repurposed. You can create a short teaser for next year’s event with footage that was shot from the prior year. You can put the videos that were created for that specific week on your blog and add them to your social media stream to offer additional content for those that are looking up information about your organization. Putting the videos online after the event can be a great way for people to share with others to say, “Hey – here’s the event I attended last week and this is what it was about.”
Corporate events should serve to energize the attendees, inspire them and create a renewed sense of purpose. A well thought out corporate event video can help you achieve that goal for your next event, branding, and future marketing.
Do you have an event that needs something more than just a traditional video? Tell us about your event here!