Case Study #1 – Facebook Ads
The client had not done any marketing campaign in the past when they came to us. Everything from creating their ideal client avatar, to brand messaging, to their funnel strategy had to be built from the ground up. It required extensive audience research, industry research, and competitor analysis to develop the final strategy that would produce results for the client.
With proper pixel installation for building audiences, we created multiple audiences to test out in the initial phase (top of funnel). Then took our fully built funnel and created super offers at the middle of the funnel to bring back customers on the fence. We used lookalike audiences with narrowed targeting to hit a very targeted audience and created a solid abandoned cart email sequence to help increase their store conversion rate.
During our third month, we began producing over 4x, and now 9.78x ROAS (Return On Ad Spend)
Case Study #2 – Facebook Ads
This client came to us having tried to do it on their own but unable to produce any results. Given their lack of results with the previous marketing spends they needed results quickly. However, in this case, we had 2 things to leverage:
- Their brand
Based on the feedback from the client and our extensive competitor research, we created 3 strategies to test. But if something isn’t broken, don’t fix it. Which is why we’ve stuck with the first strategy.
We introduced Instagram story ads and used campaign budgeting to test out multiple audiences at once. At the same time we launched DPAs (Dynamic Product Ads) and built and implemented a bottom of funnel re-engagement campaign for their email list and launched an intricate middle of funnel retargeting strategy. For the top of funnel campaigns, we kept testing aggressively and introduced lookalike and custom audiences for their top and bottom of the funnel.
Within 3 weeks of launching, we were achieving 2.5x ROAS and at the end of our 1st month, we were easily achieving 4.36x ROAS.
Case Study #3 – Google Ads
Client Intro: A baby-clothing store Digital Marketing Case Study. A baby-clothing E-commerce store client needed PPC and SEO services in Phoenix, AZ to increase their ROAS. See below how we helped them.
The ChallengesThis particular baby clothing client, unfortunately, had been using 3 different agencies to handle their Facebook Ads, Google Ads, and SEO. Having been burned by all the agencies, this client wasn’t happy but was still certain that it could work – just needed to find the right agency. What a beautiful mindset
With this past experience, the client was overcautious when they on-boarded
It was difficult to get complete historical information from the past agencies the client had worked with, making our initial audit and discovery process slower
With the freedom of working on an overall marketing strategy, we made full use of every platform. Facebook ads performance was assisted by great Google Ads campaigns and vice-versa. This cross-targeting helped in strengthening the SEO game for this client too.
Here’s a look at our process:
Our Facebook ads strategy allowed this client the ability to hyper-target their audience to grow their brand awareness and position them properly
Using our Google AdWords, Display, and Google Shopping strategies, we were able to continue their brand awareness from our Facebook Ads strategy
Google ads at the top of funnel campaigns to exploit user intent
Retargeted with Facebook ads in the middle of funnel and bottom of funnel campaigns
Last but not least, SEO captures the organic market. The searches with relevant keyword optimization to get their brand in front of their market in literally every way
A full marketing strategy gives you the opportunity to reach an enormous amount of your ideal audience in different ways. This client wanted us to work on their digital marketing as a whole and we always love working with this type of client. You have more freedom to try out different strategies and different channels to maximize the return on investment.
With our complete marketing strategy (Facebook Ads, Google Ads, and SEO) in place, within the next 3 months, we quadrupled the number of sales and the client’s overall sales grew to whopping 173K.